🔥 The Quick Answer
Best Value: Apple Watch SE (2nd Gen) — $189 (was $249) Get the Apple Watch SE →
Best Overall: Apple Watch Series 10 — $349 (was $399) Get the Apple Watch Series 10 →
Best for Athletes: Apple Watch Ultra 2 — $699 (was $799) Get the Apple Watch Ultra 2 →
Every Apple Watch Deal (Cyber Monday 2025)
| Model | Regular Price | Sale Price | Best For |
|---|---|---|---|
| Apple Watch SE | $249 | $189 | Most people |
| Series 10 (42mm) | $399 | $349 | Upgraders |
| Series 10 (46mm) | $429 | $379 | Big wrists |
| Ultra 2 | $799 | $699 | Athletes/outdoors |
Which Apple Watch Should You Buy?
I’ve worn every Apple Watch since the original. Here’s the honest breakdown:
Apple Watch SE — $189 ✅ BEST FOR MOST PEOPLE
Was $249. 24% off.
The SE does 90% of what the Series 10 does for 50% of the price:
What you get:
- Same S9 chip as Series 9 (fast)
- Heart rate monitoring
- Fall detection + crash detection
- GPS tracking
- Apple Pay
- All the apps
What you DON’T get:
- Always-on display
- Blood oxygen monitoring
- ECG
- Temperature sensing
Who should buy: First-time Apple Watch buyers. People who don’t need health monitoring. Budget-conscious buyers.
Real talk: Unless you specifically need ECG or blood oxygen, the SE is the move. I wore the SE for 6 months and never missed the premium features.
Get the Apple Watch SE for $189 →
Apple Watch Series 10 — $349 ✅ BEST OVERALL
Was $399. $50 off.
The Series 10 is Apple’s best mainstream watch:
What’s new:
- Larger display — 30% more screen than Series 9
- Thinner design — Most comfortable Apple Watch yet
- Sleep apnea detection — New health feature
- Faster charging — 0-80% in 30 minutes
- Water depth gauge — For casual swimming
What you get over SE:
- Always-on display (game changer)
- Blood oxygen monitoring
- ECG
- Temperature sensing
- Better display
Who should buy: Upgraders from Series 6 or older. People who want the latest features. Health-conscious users who want ECG and blood oxygen.
Get the Apple Watch Series 10 for $349 →
Apple Watch Ultra 2 — $699 ⚠️ NICHE PICK
Was $799. $100 off.
The Ultra 2 is overkill for most people. But for the right user, it’s incredible:
What makes it “Ultra”:
- 49mm titanium case — Huge and rugged
- 36-hour battery — Actually lasts a full day of heavy use
- Dual-frequency GPS — More accurate in cities/canyons
- Depth gauge + dive computer — For scuba diving
- 86dB siren — Emergency rescue feature
- Action button — Customizable hardware button
Who should buy: Ultramarathon runners. Hikers and mountaineers. Scuba divers. People who need multi-day battery.
Who should skip: Everyone else. The Series 10 is better for daily wear.
Get the Apple Watch Ultra 2 for $699 →
Apple Watch vs Competitors
“Should I get a Garmin/Samsung instead?”
Get Apple Watch if:
- You have an iPhone (required)
- You want the best app ecosystem
- You care about design and integration
- You want Apple Pay on your wrist
Get Garmin if:
- You’re a serious athlete (better training metrics)
- You need 2+ weeks of battery life
- You don’t care about smartwatch features
Get Samsung Galaxy Watch if:
- You have an Android phone (Apple Watch doesn’t work with Android)
- You want the best Android smartwatch experience
Which Size to Buy?
Apple Watch SE: 40mm or 44mm
- 40mm: Smaller wrists, women, minimalist look
- 44mm: Larger wrists, men, easier to read
Series 10: 42mm or 46mm
- 42mm: Replaces 41mm, good for most
- 46mm: Replaces 45mm, better for big wrists
Ultra 2: 49mm only
- It’s big. Try it on before buying.
GPS vs Cellular: Do You Need It?
GPS only ($0 extra): Watch works fully when your iPhone is nearby. Workouts track without phone.
GPS + Cellular (+$100): Watch works independently. Make calls, send texts, stream music without your phone.
My recommendation: Get GPS only unless you specifically leave your phone behind during workouts. Most people don’t need cellular.
Best Apple Watch Bands
The included band is fine, but here are upgrades worth considering:
Sport Loop — $49 Most comfortable band. Breathable, adjustable, lightweight. Get Sport Loop →
Braided Solo Loop — $99 Premium look and feel. Stretchy, no clasp. Get Braided Solo Loop →
Budget option: Third-party bands on Amazon work fine. $10-15 for a 3-pack.
Pro Tips
Buy AppleCare+: $79 for 2 years. Covers accidental damage. Worth it for a device you wear daily.
Trade in your old watch: Apple gives $50-200 for old Apple Watches. Check trade-in value before buying.
Wait for refurbished: Apple sells certified refurbished watches for 15% off. Same warranty as new.
The Bottom Line
For most people: Apple Watch SE at $189. It does everything you need.
For upgraders: Series 10 at $349. The larger display and always-on screen are worth it.
For athletes: Ultra 2 at $699. Only if you actually need the ruggedness and battery.
See All Apple Watch Deals on Amazon →
Prices verified November 29, 2025. We earn commission from Amazon links at no extra cost to you.